How Google Ads Can Help You Advance Your Business Goals

Putting your products in front of prospective clients and as at when they need it is one of the biggest interests of brands/companies. As a result, business owners keep their heads up and try several means which could help them grow their businesses with a very productive approach both online and off the web.

Digital marketing / Advertisement has surely helped businesses/brands push their products to this height. Google Ads without doubt has contributed so much as an advertisement platform in helping businesses grow in areas of brand awareness and product sales.

In 2021, records showed that over 64% of web searchers would click on displayed Google Ads each time they need to shop for items on the internet.

This ground-breaking record is proof that Google Ads has improved the click-through rate and product sales of whichever site whose product adverts matched the searchers’ intent. However, to make the best use of Google Ads, it is fair enough to consider “how Google Ads can help advance your business goals”.

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HOW GOOGLE ADS CAN HELP ADVANCE YOUR BUSINESS GOALS

Google Ads has a track record of helping millions of businesses/brands in advancing their business goals. However, this is only possible if the brands have been able to identify and understand the issues surrounding their product campaigns.

Depending on your business/product, Understanding your prospective client behaviors towards your product campaigns is one of the most important goals you should strive to set. Interestingly, Google Ads is very intentional when it comes to helping businesses solve customer behavior-related issues with the following approaches.

Google Ads helps businesses/brands to increase their awareness: This is usually done by serving your product campaigns to those looking out for products in your product category. The more often online users see your product ads, the more they familiarise themselves with your product and eventually make purchases.

Google Ads helps businesses target certain audience groups: Google Ads uses demographic information to determine the right audience for a particular product campaign. These demographic data may include the location, gender, and age of the users.

This is a huge effort to increase the conversion rate of your adverts since the Ads will be only shown to the right audience.

Google Ads helps brands to increase website traffic: The more your product campaigns get a chance, the more likely they’ll be clicked and that becomes traffic for the website, hence increasing product sales. A paid Ad has a good chance of being at the top of Google-ranked search results, and your chances of getting quality website visits are very high.

Google Ads helps to increase online sales: This is one of the most important ways Google Ads can help advance your business goals. In fact, improving the number of product sales is no doubt a top priority of Google Ads.

This feat is finely achieved by serving your product campaigns to those looking out for such products and at the right time, increasing the chances of making sales.

Google Ads improves lead generation: As a leading advertisement platform, Google Ads has an edge in targeting your intending customers by growing their interest in your brand/product. One of the models used is retargeting those who at one point showed interest in your product.

Putting up their product of interest on their faces across all platforms is a subtle approach to get them to consider making a purchase, hence increasing product sales.

Google Ads gives opportunities for businesses to choose the most suitable marketing strategy for their products: Advertising products/services are one thing, but applying the best marketing strategy that will give the best results is what you need to grow your business.

Google Ads has one of the best display Ads systems, which allows businesses to choose which product campaign is most profitable for their business goals. These product campaign formats range from Search Ads, Shopping Ads, Display Ads, and Video Ads to App Ads.

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Search Ads

These are product campaigns ranked by Google each time a user searches for a related keyword. The are paid Ads and often have a better chance of getting clicks since they occupy the top spots of the search engine result page (SERP).

Shopping Ads

Millions of e-commerce websites make the best out of this product campaign format. Promoting their products have been easier. This campaign strategy gives detailed information about the product with images, sizes, and prices. They often include a subtle Call-To-Action CTA button to influence the conversation.

Display Ads

These Ads are often placed as images, videos, or banners across related websites. (Sites with contents that relates to the product adverts)  Google also uses AI to serve ads according to a user’s search history, this is an effort to show the right advert to users and influence conversion.

Video Ads

This form of product campaign is often served to users on YouTube.The Ads could be watched before, during, and after watching the video content. Users can decide whether or not to skip the product campaigns, but video campaigns have a higher conversion rate.

App Ads

This form of campaign is used to promote mobile apps on Google Play Store, YouTube, and Google Search each time a related keyword is searched.

Google Ads helps businesses make high profits on their investment: Making good returns on every investment is a basic business goal. However, a lot of brands have rather considered Google Ads an expensive alternative.

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Yes, Google Ads is a Paid Per Click (PPC) Ads network system, as such an advertiser pays for all clicks whether or not sales were recorded. This may seem to be a wasteful business decision but understanding your best-performing campaign strategy and re-using it will help you make as much profit.

Google Ads provides reliable data on your customer’s journey: Making informed business decisions can only be possible when there is reliable information. Granted, this customer journey analysis may not be available on time, but the wait is always worth it.

You’ll have access to your ad clicks, the amount spent on each click, and your best-performing keywords. Using all the available data will help you know the performance of all your product campaigns, and how to improve on them using Google Ads.

Final thoughts

Google Ads has a record of helping millions of businesses/brands to grow their business goals. This achievement can be linked to its flexibility in providing several product marketing campaign formats that can help every business grow.

Your business can enjoy this growth too, Be rest assured that Google Ads will surely help advance your business goals. But before that happens, you’ll need to clearly understand what issues you’ll need to solve with Google Ads and apply the best product campaign strategy to grow your business goals.